Hi, I’m Adam Kopec, a product designer living in New York. I build products and empower teams to solve hard problems.
Read my bio →Product Designer · 2018-Today
Instagram Lite — Leave no one behind and make Instagram accessible to anyone in the world.
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Overview
Instagram Lite is an Android app tailored to the needs and constraints of users in emerging markets – including people who are new-to-internet, data-constrained and device-constrained. I was part of the founding team who led the product design and design strategy of the Instagram Lite app from 0 to 1, helping pave the path for our next billion users.
Design Director · 2015 - 2018
Hodinkee — Building the premiere global lifestyle brand for watch collectors and luxury enthusiasts.
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Role
Creative Direction
Digital Product Design
Product Management
Product Strategy
Industrial & Print Design
Demos
Overview
As Design Director, I led a team of designers and engineers to create compelling consumer-facing and internal web and iOS products for our editorial and e-commerce businesses. I established agile design and engineering processes, as well as played a key role in the development of an empathetic, user-focused, design-led company culture. I led cross-functional design and engineering teams to take products from ideas to production with support from editorial, shop & marketing departments. Additionally, I creative directed our e-commerce content, as well as oversaw and executed on our industrial design and print design efforts – including limited edition watches, in-house packaging and our bi-annual print publication, the Hodinkee magazine.
Design Consultant · 2015
Resy — Right this way. Access to a curated selection of the best restaurants in your city.
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Overview
Want a table tonight at Minetta Tavern at 8pm? With Resy, you can. Resy is an iPhone and Android app that makes getting the best reservations at the best tables in the city easy. This project is a collaboration between Gary Vaynerchuk (Vayner RSE) and Ben Leventhal (eater.com). I was contracted as Design Lead and tasked with taking their spark of an idea into a super easy-to-use, beautiful app. We launched in under 2 months.
Product Designer · 2012 - 2015
GroupMe — The best way to chat with everyone you know, available on every platform.
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Overview
GroupMe is a multi-platform messenger that was acquired by Skype in 2011. As a design lead, I helped craft a consistent experience across a number of platforms, including iOS, Android, Windows Phone and Web. I also helped art direct and introduce custom GroupMe emoji into the app.
Product Designer · 2010-2012
Turntable.fm — Play music together. An interactive way to listen to music with friends.
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Role
Product Design
iOS Design
Demo
💀 in 2016
Overview
Turntable.fm was an internet radio and social network available for Web and iOS from 2011-2013. As the sole Product Designer, I designed everything from UI, UX and Product to marketing collateral and helping produce events. The last project I led was translating the Turntable.fm addictive web experience to an iOS app.